Facebook Ads Strategy 2020 – 4 Hacks & Strategies to Drive Growth

If you’ve been asking yourself how you can evolve your Facebook ads strategy in 2020, then your actually asking the wrong question because we already know that Facebook ads manager has made several updates and changes in the last year and the question that we will explore in this video is how you can leverage the many product updates Facebook has made and how you can integrate that into your existing strategy. . #FacebookAds2020 04:30 - Instagram Explore 05:07 - New Placements 5:26 - Video Polls 07:32 - A/R Ads What still works? So before we jump into all the updates let’s first set the stage here by quickly pointing out what strategies & tactics have been working very well for advertisers on Facebook. 1. Video ads are still very cheap and great to build brand awareness 2. Conversion optimization for both driving e-commerce sales and leads are still highly effective 3. Lookalike targeting, continue to out-perform interest & behavior targeting across the board 4. Website re-targeting still drives the highest ROI, especially re-targeting users who took high-level actions like Adding a product to their cart [Facebook Ads Strategy 2020] Now there are many updates to the platform, and I realize that now everyone watching this video is going to have the budgets or have the specific need to use all or most of these updates, but if you stick around I will share with you some budget-friendly tactics that can help you build on what we previously discussed, on what we already know that works with a fresh perspective for you to test for this new year.